04 Service
Growth and market entry
For companies entering a new country, segment or channel, who want a plan that survives first contact.
- Typical duration
- 9–25 weeks
- Fixed fee from
- €20,000
- Led by
- Oliver Reed
The problem
Most expansion plans are a revenue line with a hockey stick. What is missing is the operating detail: who sells, who delivers, what it costs to serve the first customers, and what would make you stop.
You will recognise it when
- The board has approved a market but not a plan.
- The forecast assumes the new market behaves like the home one.
- Nobody has spoken to twenty potential customers there.
- There is no agreed signal for when to scale up, or pull out.
Engagement model
Shown for a scale-up of 80–300 people. Smaller companies move faster; groups take longer. Each phase is priced and delivered on its own.
- DiagnoseWeeks 1–3
- Market scan with twenty or more customer interviews
- Entry options compared on cost, speed and risk
- DesignWeeks 4–6
- Entry model, pricing and go-to-market plan
- Resource and capacity model for the first 18 months
- ImplementWeeks 7–12
- Pilot customers and first local hires
- Stage-gate review with stop and scale criteria
- Hand overWeeks 13–14
- Quarterly planning framework
- Local operating playbook
Indicative fees
Fixed fee for all four phases, excluding VAT. Confirmed in writing after a first conversation.
| Company stage | Duration | Team | Fixed fee |
|---|---|---|---|
| Founder-led20–80 people | 9–13 weeks | A partner and one consultant | €20,000–30,000 |
| Scale-up80–300 people | 12–16 weeks | A partner and two consultants | €36,000–56,000 |
| Mid-market300–1,500 people | 16–22 weeks | A partner and three to four consultants | €62,000–98,000 |
| Group or investor-backed1,500+ people or several entities | 19–25 weeks | Two partners and four to six consultants | €110,000–175,000 |
Not included
- Company registration, legal and tax set-up in the new market.
- Recruitment fees for local hires.
Who leads it
In practice
Talk to a partner about growth and market entry.
Request a consultation
The request opens with this topic selected. Nothing is sent: this is a demo.